Transforming plastic, protecting water
Every year, an estimated 8 million tonnes of plastic end up in our oceans. By 2050, this could result in more plastic than fish in the ocean by weight. Collecting this plastic before it is lost at sea allows it to be recycled, upcycled, or used for energy.
We partner with Empower, an organization that creates innovative solutions to the plastic waste problem by giving plastic value. This enables collectors, recyclers, brands, and consumers to make a significant impact on the environment.
Empower is helping to clean up the world and fight poverty by providing essential income to local waste pickers in disadvantaged communities. In collaboration with NGOs and charities, they set up collection points that offer financial rewards for plastic deposits. This plastic is digitally registered, allowing it to be traced back up the supply chain.
It may seem like a drop in the ocean, but we are hoping that our ongoing support today is helping to shape a cleaner tomorrow.
